Indonesian
presidential elections take place today. In the presidential debates discussed
about the problems faced by Indonesia, some of them about Indonesian products
in the International competition. In these conditions, Indonesia has become
another country to market their products, and Indonesia lost to competing
products in the country and abroad.
The problem is
not because of a bad product, but poor marketing ability. On the other side the
lack of support from the government, especially for small and medium
enterprises in Indonesia. So from that Indonesian products not competitive in
both the local market and International market.
When the free
market force, under such conditions the Indonesian products to be inferior to
foreign products entering the Indonesian market. Foreign products with better
quality and low prices are also able to penetrate the Indonesian market. The
result is that Indonesian producers will lose a lot, and in the long term could
potentially be out of business.
The issues
discussed in the presidential debates in 2014, and one of the solutions
discussed by one of the presidential candidates (Joko Widodo) function is to
make Indonesian embassies in various countries to promote the products of
Indonesia. It is with this aim that Indonesian products are known
internationally.
By making the
Indonesian representatives in various countries to be the distribution of
Indonesian products and promotions massively, it hopes will raise Indonesia's
economy in the long term. This is quite interesting, because the task of the
embassy which was originally to be diplomatic with other countries, will be
added to the task as marketers in various countries.
Then to improve
the competitiveness of Indonesian products locally and internationally, also
made clear rules that support the growth of micro-economics in Indonesia.
Because microeconomic able to make Indonesian economy stable during the
monetary crisis. In addition to the rules also government's role in
facilitating the growth of micro-economics is necessary, and also provide
assurance to businesses microeconomics.
1 comment:
Personal Branding in Indonesia http://www.sisidesa.com/2014/06/personal-branding-aliando-syarief/
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